Egyptian Cement Group Social Media
Project Details
What We Do for Egyptian Cement:
- Crafted a comprehensive Social Media Strategy tailored to their industry.
- Developing a Monthly Social Media Calendar to ensure consistent and engaging content.
- Creating captivating Social Media Designs to elevate their brand aesthetics.
- Conducting Photography & Videography sessions to showcase their products and facilities.
- Our goal is to further elevate their social media presence and solidify their position as a leader in the cement industry.
Our Approach:
Upon initial analysis of Egyptian Cement Group's social media presence, we identified areas for improvement. We observed a lack of content customization, repeated captions, and designs that needed enhancement to better resonate with the target audience.
To address these challenges, we devised a multifaceted strategy:
Platform Selection:
- We strategically selected Facebook, Instagram, and LinkedIn as the primary channels for Egyptian Cement Group.
Content Customization:
- For Facebook and Instagram, we curated light and engaging content to maximize reach and foster audience interaction.
- On LinkedIn, we implemented a complete shift in strategy, focusing on business-professional content tailored to the platform's audience.
Results:
Through our tailored approach, we achieved significant improvements in Egyptian Cement Group's social media performance:
- Increased reach and engagement on Facebook and Instagram due to more appealing content.
- Enhanced brand reputation and industry authority on LinkedIn through targeted business-professional content.
- Improved brand visibility and engagement on LinkedIn to more than 50%.
